Commodus · leads March – August 2026 · executive summary · prepared 10 September 2026

More leads, half the pickups, fewer meetings per lead

Between March and August 2026 Commodus received 2,924 leads. Monthly volume grew by two-thirds with the same people on the phone. The first call now comes later, far fewer first calls are answered, and fewer leads end up with a meeting. The two reports behind this page show the month-by-month picture and why the wait before the first call matters.

In six points

What the numbers say

  1. Volume. The monthly lead count rose from 382 in March to 678 in July and 638 in August, two-thirds more than in spring, with no change in the calling team. About one lead in six is a duplicate.
  2. Speed. For leads that arrive during the calling day (weekdays 08:00–15:30) the typical wait for the first call was about 2 hours from March to June, jumped to 4.8 hours in July and eased to 3.1 hours in August. Only 7 to 8 leads in 100 get a call within 10 minutes.
  3. Pickup. The share of first calls that are answered fell from 75% in March to 43% in July and 37% in August. The share of leads we ever reach by phone fell from 92% to 60%.
  4. Meetings. Meetings per 100 non-duplicate leads fell from 50 to 36 in July and 38 in August. The absolute number of meetings still grew, from 171 to 222 a month, because volume rose faster than the rate fell.
  5. Why the wait matters. A lead called within 10 minutes picks up 83% of the time and books a meeting 72% of the time. After four hours about half pick up and 40% book; the next day 41% pick up and 35% book. When the first call is answered, 64 of 100 leads book a meeting; when it is not, 32.
  6. What it is not. A pattern, not a proof: nobody chose at random who got the fast call. And the pickup drop is larger than the slower call explains. In summer every wait group lost pickup, and the share of portal leads, which are harder to reach and shared with competitors, grew. Part of the change is the leads themselves.
So what

What it points to

The calling routine sent to the team on 2 September targets exactly these numbers.
  1. A portal lead gets its first call in the same block of the day it arrives: target 10 minutes, hard limit 4 hours, never "tomorrow".
  2. 08:00–10:00 is a protected window for evening and weekend leads and for retries. Those are the best pickup hours of the day.
  3. Five real attempts before a lead is marked unreachable, and a callback after any short pickup.
The lever is speed and persistence on portal leads; own-channel leads (website, referrals) book at similar rates whatever the wait.
The two reports

Where the detail is

Report 1

Month by month: leads in, speed of the first call, meetings out

Six months in four charts and one table: leads received, wait before the first call, pickup on the first attempt, meetings per 100 leads.
Report 2

The later the first call, the fewer people pick up and the fewer meetings we book

1,340 leads that arrived during the calling day, grouped by how long they waited for our first call, with pickup and meeting rates for each group. Appendix: portal leads only.
Sources and limits

Where these numbers come from

Sources

  • Monday boards, read on 10 September 2026: each lead's card and where it sits today.
  • The lead database behind the boards: arrival date, source, duplicate flag.
  • The phone system's call archive (3CX, the switchboard behind the peoplefone line): every outgoing office call, its time and whether it was answered.

Limits

  • Calls from mobile phones are invisible to the archive. From 12 August the archive holds calls to mobile numbers only, so August's "called" share is understated.
  • August cards have had 10 to 40 days to settle; a few more meetings will still be booked from them.
  • All figures are aggregates. No names or phone numbers appear on these pages.